The Family Effect hosts annual breakfast to benefit Phoenix Center
The Family Effect, a Greenville-based nonprofit organization, recently hosted its Transformation Breakfast to raise funding and support for The Phoenix Center.
The annual event was held May 13 at the Greenville Convention Center. Attendees at the 2025 Transformation Breakfast listened to a testimony from Richard Cabral, an Emmy-nominated actor and a former gang member.
Rebecca Maddox, CEO of the Phoenix Center, said the Transformation Breakfast serves as The Family Effect’s largest fundraiser and advocacy event of the year.
“It’s a good opportunity to bring people together who’ve been supporters of us – whether time, money, volunteerism – and also expose our message to people who’ve never heard of us before,” Maddox said.
The Phoenix Center provides treatment, prevention and recovery services for substance use disorders. The nonprofit organization operates programs in four locations across Greenville County, including Serenity Place.
Renovation project
Serenity Place provides a residential treatment program to pregnant women and mothers recovering from substance abuse. A full renovation is planned for the women’s residential treatment center.
Maddox explained that the planned renovation will enhance the space for the 16 women and children housed at Serenity Place and create expanded family rooms. Other improvements will help make the facility more efficient and modern.
The 2025 Transformation Breakfast helped raise funding for the Serenity Place renovation project. An anonymous donor previously committed $2.6 million towards the project. Additional funding is being raised for the renovations and to purchase new furniture and equipment for the facility.
“We are working on getting all the construction permits now and so hopefully by the end of May we’ll have all the permits in place,” Maddox said. “I think they’re planning to start work in June.”
For more information about the Phoenix Center, visit phoenixcenter.org.
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